WEB PAGE NO. 2824 9th October 2021 1ST PICTURE: Wrapped Bar

2nd PICTURE; Unwrapped Bar

3RD PICTURE; Paul Merton advert

4TH PICTURE: 1960s advert

Imperial Leather This always seemed a strange name to me but Imperial Leather is a brand of soaps, toiletries and healthcare products manufactured by PZ Cussons. The brand originates in Britain and is now available in a number of other countries including Nepal, Australia, Denmark, Germany, Hong Kong, India, Indonesia, Iran, Ireland, Kenya, Malawi, Malta, New Zealand, Pakistan, South Africa, Uganda, the United Arab Emirates and Zambia. The brand is not widely available in the United States but can be obtained in some specialty shops. The brand's origins date to 1768 when a Russian nobleman called Count Orlof commissioned a brand of perfume from Bayleys of Bond Street. The perfume was called 'Eau de Cologne Imperiale Russe'. Russia leather was a high-quality leather exported widely from Russia and recognisable by a distinctive aroma from its birch oil tanning process. In 1921 Bayleys was acquired by Cussons Sons & Co, owned by Alexander Tom Cussons. It was not until some years later in 1938 that Alexander Cussons's daughter, Marjorie, used a version of the original perfume and created Imperial Leather soap. The soap was initially called 'Russian Leather', but was soon renamed to Imperial Leather. In 1975 the Cussons Group was acquired by Paterson Zochonis, recently renamed PZ Cussons. In 1942 due to World War II all soaps were rationed in Britain. Imperial Leather soap was therefore marketed as being the best choice because it lasted longer than other soaps. The following is an extract from a World War II advertisement: "Imperial Leather Toilet Soap is one of the few luxuries still available to the discriminating. Supplies are obviously limited, but if only because Imperial Leather lasts longer and increases the purchasing power of your coupons, you should buy it wherever and whenever you can." During the 1940s to late 1950s Cussons Sons and Company Ltd, under the direction of Marjorie Goodwin, embarked upon a prolific printed advert campaign with a new theme for the advertising of Imperial Leather released every year. They have become collectable as vintage adverts. In 1988 Cussons selected French model Estelle Lefébure for their printed Imperial Leather advertisements. In 2013 Cussons ran a series of printed adverts for the Imperial Leather Foamburst range with a genie theme and the tagline "release the lather, feel the magic". Television has been an important part of Imperial Leather advertising for decades. Amongst the most popular Imperial Leather adverts were the ‘triple bath’ series. This series of adverts began in the 1970s and continued into the 1980s. The adverts featured a family of three, each in three separate baths, using Imperial Leather whilst travelling to an exotic location by train, plane or spacecraft. Imperial Leather adverts have previously featured Richard Stapley, Paolo Di Canio, Ralph Ineson, Julie Walters and Paul Merton.[9] The Julie Walters advert featured her singing, with the final line "Imperial Leather: our only comfort in life." The Paul Merton series of adverts included a commercial where he attempts to interview an unsuspecting man in the shower and a further commercial where he wears a lab coat and conducts an experiment on identical twins. More recent Imperial Leather television adverts include the rose tattoo (1999), the firemen fantasy (2002), the footballer fantasy (2002), the dancing duck (2002) and the secret shower advert (2005). Cussons Imperial Leather sponsored the XIX World Modern Pentathlon Championships, held in London in 1973. They sponsored the XVII Commonwealth Games, held in Manchester in 2002. In 2004 Imperial Leather sponsored the TV show Ant & Dec's Saturday Night Takeaway. In 2004 Imperial Leather also sponsored a model cow called Imperial Heifer The cow was on public display in Manchester] The model was later sold at auction with money donated to the Manchester Kids charity. In 2004, Imperial Leather sponsored a theme park ride called The Flume which opened at Alton Towers. Also, in 2006 The Bubbleworks was opened at Chessington World of Adventures sponsored by the company. Both rides had the same 'bath time with attitude' theme with many rubber ducks. Original Source, another PZ Cussons product sponsored a ride called Tidal Wave at Thorpe Park. The contract with the rides ended in 2009, the rides had all of the Imperial Leather logos removed. Imperial Leather was a sponsor of the 2011 Australian Open tennis tournament in Melbourne. The Imperial Leather logo was depicted on the players' chairs. In the 1950s a number of Imperial Leather products were manufactured which have since been discontinued, although some have later returned. The discontinued products include Imperial Leather Cologne (Cussons branded version of the original product), Imperial Leather Brilliantine (solid and as lotion), Imperial Leather After Shave Lotion, Imperial Leather Bath Cubes, Imperial Leather Shaving Stick, Imperial Leather Shaving Bowl and Imperial Leather Shaving Cream. Die-cast toy vans have been manufactured with the Cussons Imperial Leather livery. There are two different types. Both have been discontinued and are collectable. They are an Austin A40 van made by Lledo (released in 1997) and a 30 cwt Bedford van also made by Lledo. An Imperial Leather yellow duck beanie was produced as part of the promotion for a 2001 relaunch.

Jonathan and Carol Write: I too loved Milne's books my mum gave me a leather bound first edition of Now we are Six...I have passed this on to my daughter and grandchildren. I also gave them a complete Folio Society set of the Pooh Bear books beautifully bound. One of my favourite poems in Now we are Six is Christopher Robin had Sneazles and Weazles so they bundled him off to his bed and gave him what goes for a cold in his nose and some more for a cold in the head etc etc. Stay in touch Peter gsseditor@gmail.com