Second Picture: Deep Fried Mars Bar
Third Picture: 1940’s Advert
Forth Picture: A Mars a Day………
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars
An American version of the Mars bar was produced which had nougat and toasted almonds covered in milk chocolate; later, caramel was added to the recipe as well. The American version was discontinued in 2002, then revived in a slightly different form the following year under the name "Snickers Almond".
It was first manufactured in Slough under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars. He modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. Three million Mars bars accompanied the British task force to the Falklands in 1982.
In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo. Its price also increased. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.
In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g to 58 g. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. The company later confirmed that the real reason for the change was rising costs. In 2013, the "standard" Mars bar was further reduced to 51 g, bringing the change to around 20% in 5 years.
In May 2009, the Mars bar size reduced from 60g to 53g in Australia, citing portion sizes and the obesity debate as the primary driver. As of 2022, it was noted the Mars bar size has been reduced further to 47g in Australia.
In the United States, the Mars bar is a candy bar with nougat and toasted almonds coated with milk chocolate. The same candy bar is known outside the United States as a Mars Almond bar. Originally it did not have caramel, but at some point caramel was added to it. It was discontinued in 2002, relaunched in January 2010, discontinued again at the end of 2011and relaunched again in September 2016 by Ethel M, the gourmet chocolate subsidiary of Mars, Incorporated. The 2016 version is the "original American recipe", which doesn't have caramel. It's available in their stores and on Amazon.com.
In 2003, the company introduced a replacement called Snickers Almond. It's similar to the Mars bar, containing nougat, almonds, caramel, and a milk chocolate coating, although there are some differences. For example, the almonds are in smaller pieces in Snickers Almond than in the Mars bar.
The European version of the Mars bar is also sold in some United States grocery stores that stock imported food products.
Deep Fried Mars Bars is a Mars bar which has been coated with batter and deep-fried in oil or beef fat. First reports of battered Mars bars being sold in Stonehaven, Scotland date back to 1995] The product is "not authorised or endorsed" by Mars, Inc.
Deep-fried Mars bars are available from some fish-and-chip shops in the UK (mainly in Scotland), Singapore, Australia, New Zealand, Canada, Ireland and the United States. A similar dish has reportedly appeared in Kathmandu, Nepal where momo (dumplings) have used Mars bars as fillings.
In July 2005, Mars bars, along with the Snickers bar, were recalled due to an anonymous extortion attempt against Star City Casino in Sydney. The extortionist claimed to have poisoned seven Mars and Snickers bars at random stores in New South Wales, As a result, Masterfoods Corporation, the company that manufactures Mars bars in Australia, recalled the entire Mars and Snickers product from store shelves in New South Wales. In the later half of August 2005, the threat to the public was deemed negligible and the bars returned to shelves
In February 2016, Mars, Snickers and various other Mars, Inc. chocolate products were recalled in 55 countries in Europe, the Middle East and Asia. The precautionary recall was issued after a customer found pieces of plastic in a Snickers bar purchased in Germany. The error was traced back to a Mars, Inc. factory in Veghel, The Netherlands.
Did you know that Gerry and the Pacemakers were originally known as Gerry Marsden and the Mars Bars before changing their name due to the objection of Mars, Incorporated.
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