Web Page  No 2204

20^th October 2015

Top Picture: Put a Tiger in your tank

Second Picture: You are never alone with a Strand

Third Picture: The Esso Blee Dooler

You must buy, or so they say.

The 1960s was certainly the era of the advertising slogan, they appeared on hoardings, in the newspaper and comics, on packets, at the cinema and in magazines, the advertising agencies really took off in this period. So, shall we see how many you remember?

We will start with the easy ones, which means if you remember them they did their job and that you still have a memory left. We all remember the bespectacled little cowboy who, in 1965 (that kid must be about retirement age now) declared on television that ‘The Milky Bars are on me’ I never got a feee one did you? Also ‘Sixpence worth of heaven’ was contained in every Caburys Flake and that ‘Murray Mints were the ‘too good to hurry mints’.  But did you know that ‘Brylcreme made the ‘most of a man’ in 1965? The ladies were not forgotten either because in 1960 they were told to ‘Buy nothing until you have bought Vogue’.

The advertisers were keen that we stayed healthy. ‘Have you  Macleaned your teeth today?’ that was in 1965 or ‘You'll wonder where the yellow went when you brush your teeth with Pepsodent’ from a few years earlier. ‘Fore brings out the best in a man’ advertised Fore After Shave in 1969 tagging on after Hi Karate and Brut. Or if you had been unwell ‘Help him to get out and about again with Lucozade.’ Why just him why not her as well?

Food was always a target remember ‘You can taste the trouble they take’ for Findus Fish Fingers in 1969, Findus was the trading name for Youngs Seafoods. Then in 1965 we were told that PG Tips was the ‘Tea you could really taste’. Also did you know that in 1965 ‘The happiest people you meet in the morning get their sunshine out of a box. And the box is Kellogg's.’ Heinz were prime movers in advertising with their 1964 and 1965 slogans ‘Heinz. 57 times better.’ and ‘Heinz beans are so good to grow up with’ because ‘Beanz, meanz, Heinz’. Plus we all knew that ‘In the Inch War, Ryvita helps you win’; and ’ It's the sun that makes it Sunblest’, not to mention Mothers Pride ‘they named it after me’. But we all knew that we had to ‘Go to work on an egg’. Rice Krispies went ‘snap, crackle and pop’.

The kitchen was a prime target for the advertiser with ‘ Easy peasy lemon Sqeezy’ in 1965 and two years later ‘Now that hands that do dishes can feel as soft as your face with mild green Fairy Liquid’.  Tide ‘washes whitest’ and look out for the ‘White Tide Man’ and for heat with the paraffin stove we were told not to forget the ‘Esso Blee Dooler’

Mass motoring was now well under way and the advertisers saw their chances with ads directed at the motorist.’ Get away with a Triumph Herald’ in 1960, ‘Go well, go Shell’ in 1962, or you could ‘Put a Tiger in your tank’ a couple of years later, when everyone had furry tails sticking out of their car filler caps!

If all else failed you knew that you could ‘Talk it over with the man from Prudential. He lives nearby’ (1965) because ‘You are never alone with a Strand’ or so they said in 1960. I think this has been the only TV advert whose specially written music became a hit record ‘The Lonely Man Theme’ by Cliff Adams.

Come the end of the day we were all encouraged to ‘Look in at the local’ maybe for a ‘Schhh ... tonic water by you-know-who’ or maybe ‘What we want is Watneys’. Then after that it was time for bed so you could ‘Sleep sweeter, with Bournvita’ or Horlicks ‘the food drink of the night’.. But that was after the ‘Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.' of Alka Seltzer’

Now for something completely different. Do you remember, during the winter months, walking to school in the snow? Looking for fresh snow to walk in, making snow balls and having snowball fights. Getting to school cold but happy. Snow down your neck was bad but cold, wet, icy woollen gloves resulting in frozen and painful fingers were else as was freezing cold toes inside you wellies.

There is no connection here between the two sections of this page, the snow bit is something that I just remembered!

 Keep in touch

Peter

DUSTYKEAT@aol.com

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News and Views:

On this day 20^th October 1960-1965

On 20/10/1960 the number one single was Tell Laura I Love Her - Ricky Valance and the number one album was South Pacific Soundtrack. The top rated TV show was No Hiding Place (AR) and the box office smash was Psycho. A pound of today's money was worth £13.68 and Tottenham Hotspur were on the way to becoming the Season's Division 1 champions.

On 20/10/1961 the number one single was Michael - The Highwaymen and the number one album was The Shadows - Shadows. The top rated TV show was Sunday Night at the London Palladium (ATV) and the box office smash was One Hundred and One Dalmations. A pound of today's money was worth £13.25 and Ipswich Town were on the way to becoming the Season's Division 1 champions.

On 20/10/1962 the number one single was Telstar - The Tornadoes and the number one album was Best of Ball Barber & Bilk. The top rated TV show was Coronation Street (Granada) and the box office smash was Lawrence of Arabia. A pound of today's money was worth £12.89 and Everton were on the way to becoming the Season's Division 1 champions. The big news story of the day was Hyde Park Underpass opens.

On 20/10/1963 the number one single was Do You Love Me? - Brian Poole & the Tremoloes and the number one album was Please Please Me - The Beatles. The top rated TV show was Coronation Street (Granada) and the box office smash was The Great Escape. A pound of today's money was worth £12.64 and Liverpool were on the way to becoming the Season's Division 1 champions. The big news story of the day was Macmillan resigns as Prime Minister.

On 20/10/1964 the number one single was Oh Pretty Woman - Roy Orbison and the number one album was A Hard Day's Night - Beatles. The top rated TV show was Coronation Street (Granada) and the box office smash was Dr Strangelove. A pound of today's money was worth £12.24 and Manchester United were on the way to becoming the Season's Division 1 champions. The big news story of the day was Brezhnev replaces Krushchev.

On 20/10/1965 the number one single was Tears - Ken Dodd and the number one album was The Sound of Music Soundtrack. The top rated TV show was Coronation Street (Granada) and the box office smash was The Sound of Music. A pound of today's money was worth £11.69 and Liverpool were on the way to becoming the Season's Division 1 champions. The big news story of the day was Lesley Ann Downey's body found on Pennines.