Top Picture: The Milky Bar Kid
Second Picture: Charles Atlas
ADVERTISING SLOGANS
It seems to me that the advertising slogan must have grown up with us. In our formative years there seemed to be a slogan for almost everything in our lives, so lets look at a few.
The first section, Medicines, was much loved by my mother being an ex Assistant Matron in a children’s hospital, if there was a pimple, it had to be squeezed, a rash had to be investigated and an upset stomach had to be nursed. So these products were closed to her heart. Talking of tummy upsets Alka Seltzer “Plop, plop, fizz, fizz, oh what a relief it is!” This is the first slogan that came to mind, the for a headache “Nothing acts faster than Anadin”, we never had Andrews Liver Salts Andrews for “Inner Cleanliness”. But we did have Andrex toilet tissue “Soft, strong and very long”, which meant that we could get rid of that ghastly roll of Izal!!!!
Now who can forget these sweet slogans? "The Milkybars are on me!" – this was an advert first shown in 1961 to promote Nestlé Milkybars featuring "The Milkybar Kid", a blonde, spectacle-wearing young boy, Terry Brooks, usually dressed as a cowboy. He is now 58 and married to his second wife, Sue, he has four children and five grandchildren. He works as a gardener and odd-job man at a country club in Murcia, Spain. He says: It's my lifelong claim to fame that I was the very first Milkybar Kid - people laugh when I tell them I was paid £10 for my first advert. I got into it because my elder sister persuaded me to start at the Peggy O'Farrell Stage School near my home in the East End of London, and I auditioned for the role. No one knew how popular it would be - it made me famous instantly. I was a panel-beater's son, so as you can imagine, it changed my life. I did it for five years, on and off. After the second year, they upped my pay to £100 a year, which was good money for that time [the equivalent of a £3,000 salary today]. I got time off school, and as many chocolate bars as I could stomach, too.
One of the other most popular adverts was "Opal Fruits — Made to make your mouth water, fresh with the tang of citrus, four refreshing fruit flavours". For a time in the last ten years or so they had their name changed to Starburst, like Marathon changing its name to Snickers, it does not have the impact!
You all must remember “Have a break…Have a Kit Kat.” This has been running since 1957, and Kit Kat’s slogan has been seen all over the World.
Now for food! Birds Eye Peas have been as “Sweet as the moment when the pod went 'pop'” since 1954. The Bisto Kids have been saying “Ahh Bisto!” since 1919 and in 1930 the company decided to name the Bisto twins? In Birmingham a competition was held to put a name to the characters, a boy and a girl sniffing the beautiful aroma of Bisto's gravy. The competition was won by Mr and Mrs Simmonds,who named them after themselves...they called them Bill and Maree.They were awarded a beautiful china doll as a prize.
Go to work on an egg, ‘Happiness is egg shaped’, ‘You can rely on the lion’ are just three slogans used by the British Egg Marketing Board "Go to work on an egg" was an advertising slogan used during the 1950s as part of more than £12 million it spent on advertising, including a series of television adverts starring the Tony Hancock actress Patricia Hayes in 1965. The proposition was that having an egg for breakfast was the best way to start the working day.
If I said “They’re G-r-r-r-eat!” I am sure you would all instantly the Kellogg’s Frosties advert with Tony the Tiger. Back in the 1950s, Tony growled his way into American consciousness with this memorable slogan for Frosted Flakes. Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history. Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has travelled to more than 42 countries, in the adverts Tony has a mother, a wife and a son and daughter.
Heinz makes 1.5 million cans of baked beans every day in the UK, and we all recognise “Beanz meanz Heinz”. "It has been voted one of the best advertising slogans ever created and it is as relevant today as when it was first shown." A Heinz spokesman has said "Some people might say it's being lazy not updating the slogan, but when something works, why change it?"
And of course Bournvita said you could “Sleep sweeter, with Bournvita”, whilst Horlicks claimed that it was “the Food Drink of the Night”.
Just to round off one of the best known drink adverts came from the Gaymer Cider Company who claimed that “I'd love a Babycham” for the ladies and for the gents Charles Atlas always claimed that “You Too Can Have A Body Like Mine”. Actually it does not ring so well when you know that his real name was Angelo Siciliano, incidently he was born in October 30, 1892, in Acri, Italy and died on December 23, 1972, in Long Beach, New York.
I am know that I have missed off many adverts, maybe you can remind me of some more?
Stay in touch,
Yours,
Peter
DUSTYKEAT@aol.com
Pj.keat@ntlworld.co.uk
You Write:
Peter Writes:-
Hi Peter
You recently asked if anyone had any old school memorabilia such as
programmes, reports and photographs etc;. Your blog mainly covers the time
from the inception of Manor Court in 1959/60. I left Court Lane in the
July that it moved to Manor Court in September. You recently introduced a
new reader, Malcolm Merritt who I have since contacted for the first time
since we left school all those years ago. He was in my class and our class
teacher when we left, was Norman Folland. It would be nice if you could
extend your blog back a little bit, say to 1956 and see if a few of that era
came out of the woodwork. I'm sure a lot of your readers although just a
little bit younger than us would know or recognise the names of some of the
people. Could I ask that if anyone does know of any of these, they ask them
to perhaps identify themselves through your pages. I could give you a list
of quite a lot of people who were at the final years of Court Lane Secondary
School. I enclose some photos that I have of people from that final year:
The first photo refers to a cycle ride that 5 of us made from Cosham to
Beaulieu, in it, is shown David Christopher and Malcolm Lee. The second
photo shows me Peter Barlow and the last two show the last Sports Day of
Court Lane at East Lodge playing fields. It may be that some computer
wizard can enhance the pictures which were taken with my Brownie 127 camera and identify some of the people in them.
I Write:-
I will work on the pics and put them on asap
News and Views:
The Bandleader Edmundo Ross died on 21st October in Alicante aged 100 two months short of his 101 birthday. He entertained much of the British public during the war and well into the 1960’s. Edmundo Ross was a singer, bandleader and percussionist, who was famous for popularising the rumba. He was born in Trindad-Tobago and then lived in Venezuela, the UK and on his retirement moved to the Costa Blanca in Spain with his wife Susan. He spent his last years in the Residencia de Benimeli, now confined to a wheelchair. He gave his last performance in 1994, and was awarded the OBE in 2000.
Also as you will have read in the papers Sir Jimmy Savile died in his sleep at his home in Leeds two days before his 85th birthday.
On this day 4th December 1960-1965.
On
04/11/1960the number one single was It's Now Or Never - Elvis Presley and the number one album was South Pacific Soundtrack. The top rated TV show was Bootsie & Snudge (Granada) and the box office smash was Psycho. A pound of today's money was worth £13.68 and Tottenham Hotspur were on the way to becoming the Season's Division 1 champions.
On
04/11/1961the number one single was Walkin' Back to Happiness - Helen Shapiro and the number one album was Twenty One Today - Cliff Richard. The top rated TV show was Coronation Street (Granada) and the box office smash was One Hundred and One Dalmations. A pound of today's money was worth £13.25 and Ipswich Town were on the way to becoming the Season's Division 1 champions. The big news story of the day was Severe flooding in SE England
On
04/11/1962the number one single was Telstar - The Tornadoes and the number one album was Out of the Shadows - Shadows. The top rated TV show was The Royal Variety Performance (BBC) and the box office smash was Lawrence of Arabia. A pound of today's money was worth £12.89 and Everton were on the way to becoming the Season's Division 1 champions.
On
04/11/1963the number one single was You'll Never Walk Alone - Gerry & the Pacemakers and the number one album was Please Please Me - The Beatles. The top rated TV show was The Royal Variety Performance (ATV) and the box office smash was The Great Escape. A pound of today's money was worth £12.64 and Liverpool were on the way to becoming the Season's Division 1 champions. The big news story of the day was Beatles perform at Royal Variety Show.
On
04/11/1964the number one single was (There's) Always Something There to Remind Me - Sandy Shaw and the number one album was A Hard Day's Night - Beatles. The top rated TV show was Coronation Street (Granada) and the box office smash was Dr Strangelove. A pound of today's money was worth £12.24 and Manchester United were on the way to becoming the Season's Division 1 champions.
On
04/11/1965the number one single was Get Off Of My Cloud - Rolling Stones and the number one album was The Sound of Music Soundtrack. The top rated TV show was Coronation Street (Granada) and the box office smash was The Sound of Music. A pound of today's money was worth £11.69 and Liverpool were on the way to becoming the Season's Division 1 champions.
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