Web Page No 2366
29th April 2017
Top Picture: Original Corona Label
Second Picture: Original Corona bottle
Third Picture: The Corona Fizzical
Forth Picture: The Porth Factory
Corona
When we kids the most popular soft drink was Corona produced
by Thomas & Evans Ltd. This was a firm was created by two grocers William
Thomas and William Evans when they saw a market for soft drinks caused by the
growing influence of the temperance movement in South
Wales.
William Thomas was
born in 1851 in Mathry in Pembrokeshire in the west of
Wales. He came from a family of farmers, and at the age of fourteen he left
home to take up an apprenticeship as a butcher in Newport. In 1874 he
married Rowena Rowlands and they moved to the village of Aberbeeg where he set up
a butcher's shop, living in the premises above. The business was a success and
soon a warehouse was added and the shop enlarged.
In 1882 William
Evans (born 1864), who himself came from Pembrokeshire, came to work at the
shop and lived with the family for three years. The two men became business partners
setting up a chain of grocery stores and a few years later they branched into
the soft drinks market.
Initially, William
Evans had not considered producing non-alcoholic beverages, but a chance
meeting with an American business man and the growing temperance movement in the south
Wales valleys led him to the production of carbonated drinks. Although
partners, William .Thomas provided the money to set up the business and the
money he loaned to Evans was set an interest rate of 50%
Their first major
plant was in Porth in the Rhondda
Valleys, the heartland of the industrial coalfield in south Wales. Named
the Welsh Hills Mineral Water Factory, the building opened during
the 1890s and boasted state-of-the-art bottling machinery and a process to
safely clean the glass bottles, allowing for the bottles to be reused after
being returned by the customer for a small deposit. The bottles originally used Hiram
Codd's globe-stopper with a wire
hinged top to keep in the pressure of the carbonated drinks. Initially the firm
produced mineral water and ginger
beer, under the brand Thomas & Evans' Welsh Hills soft drinks,
in the hope they could gain a foothold in public houses as a non-alcoholic
alternative. This was an unsuccessful venture, and Evans was forced to
find an alternative market for his drinks. He struck upon the idea of selling
door-to-door using horse and wagon, and soon this became a success, with the
company branching into other more child-friendly flavours, such as
orangeade, dandelion and burdock, raspberryade and
lemonade. By the turn of the century the company had over 200 salesman
delivering Corona drinks by horse-drawn delivery wagon across Wales, and two
massive steam-driven vehicles.
In the early 1920s
Evans decided to re-brand his drinks and chose the name Corona. A logo was
devised consisting of seven wire topped bottles fanned to represent a crown
over the new name (corona is Latin for crown). The brand was
extremely successful and expanded across south Wales, and at its peak the
company had 82 distribution depots and five factories, Tredegar, Pengam, Maesteg, Bridgend and Porth. Although
a common and popular sight throughout Wales, the horse-drawn wagons were phased
out during the early 1930s and replaced by a fleet of motor vehicles. These
vehicles, recognizable by their red and gold livery and Corona logo, were
serviced and repaired by the company's own engineering shop attached to the
Porth factory.[5] By 1934 the Porth depot had 74
vehicles and three years later that number had risen to 200.
In 1934 William
Evans died and the role of chairman and managing director was taken over by his
brother Frank and under his management the company continued to grow and by the
end of the decade the factories of Wales were producing 170 million bottles a
year. With the outbreak of war in 1939, many of Thomas and Evans motor
vehicles were commandeered by the government for war service. This, along with
petrol rationing, saw a brief reintroduction of the horse and wagon delivery
service. With the end of the war in 1945, the company went back into full
production and reintroduced a motorized fleet. In 1950 the firm launched Tango, an enduring brand
that is still in production.
In 1958 the company was bought by The Beecham Group, who kept the Corona
brand. Although production continued to be centralised in South Wales, depots began
to appear all over the United Kingdom. Under new management Corona reached a
new audience and during the 1960s was promoted by a series of television advertisements starring
British singer and comedian Dave
King. With the rise of supermarkets in the late 1960s and 1970s the
public's shopping habits changed and the door-to-door sales dropped. During the
1970s one of Corona's most memorable advertising campaigns used the
slogan Every bubble's passed its FIZZical! In 1987 the
company again changed hands coming under the ownership of Britvic
Soft Drinks. Britvic closed the Welsh Hills plant in Porth in 1987 with
production being transferred to Bolton.
In 2000 the old
Corona factory in Porth was converted into a music recording studio named The Pop Factory obviously, a play on
words.
I can clearly
remember the Corona man doing his rounds around our area and begging mum to buy
some Limeade or Dandelion and Burdock.
Keep in touch
Peter
On this day 29th April 1960-1965
On 29/04/1960 the number one single was My
Old Man's a Dustman - Lonnie Donegan and the number one
album was South
Pacific Soundtrack. The top rated TV show was Wagon Train (ITV)
and the box office smash was Psycho. A pound of today's
money was worth £13.68 and Burnley were on the way to becoming the Season's
Division 1 champions.
29/04/1961 the number one single was Wooden
Heart - Elvis Presley and the number one album was GI Blues - Elvis
Presley. The top rated TV show was Bootsie & Snudge (Granada) and the box
office smash was One
Hundred and One Dalmations. A pound of today's money was worth £13.25 and
Tottenham Hotspur were on the way to becoming the Season's Division 1
champions.
The On 29/04/1962 the number one single was Wonderful
Land - The Shadows and the number one album was Blue Hawaii -
Elvis Presley. The top rated TV show was Coronation
Street (Granada) and the box office smash was Lawrence
of Arabia. A pound of today's money was worth £12.89 and Ipswich Town were
on the way to becoming the Season's Division 1 champions.
On 29/04/1963 the number one single was How Do You Do It? - Gerry
& the Pacemakers and the number one album was Summer Holiday - Cliff
Richard & the Shadows. The top rated TV show was Labour Party Political
Broadcast (all channels) and the box office smash was The Great Escape. A pound
of today's money was worth £12.64 and Everton were on the way to becoming the
Season's Division 1 champions.
On 29/04/1964 the number one single was A World Without Love -
Peter & Gordon and the number one album was With the Beatles - The Beatles.
The top rated TV show was Coronation
Street (Granada) and the box office smash was Dr
Strangelove. A pound of today's money was worth £12.24 and Liverpool were on
the way to becoming the Season's Division 1 champions.
29/04/1965 the number one single was Ticket
to Ride - The Beatles and the number one album was Rolling Stones
Number 2 - The Rolling Stones. The top rated TV show was Coronation
Street (Granada) and the box office smash was The Sound of Music. A pound of
today's money was worth £11.69 and Manchester United were on the way to
becoming the Season's Division 1 champions.