Web Page 2052
17 th May 2014
Top Picture: Put a Tiger in your tank
Bottom Picture: Whatever happened to Pepsodent?
The Advertising Age
We are all of the advertising generation; it is during our lifetime that the advertising of products and services has really taken off. I expect that many of you remember the advertising posters and hoarding that were displayed along our highways and byways; and the illuminated signs and displays in Piccadilly Circus are legendry as were the adverts on Radio Luxemburg. But it was the advent of commercial television that really brought mass advertising into our own homes. Most of us know, or even remember, the first TV advert that was the ‘Tingling fresh, fresh as ice’ Gibbs SR toothpaste featuring a tube of toothpaste in a block of ice.
We are a nation of animal lovers so they say which is probably why so how many television adverts feature animals; here are a few that I am sure you will remember. Fox’s Glacier Mints. For many years featured a Polar Bearand a fox to promote their sweets which are ‘cool and clear and minty’. Animals and birds from the cold areas of the world seem to be popular. Apart from the Polar Bear we all must remember that McVitie’s always asked us to Ppppp up a Penguin.
For one breed of dog the accepted breed name has almost been changed by advertising, now the Old English Sheep Dog is known almost universally as the Dulux Dog. Although featuring dogs in advertising campaigns goes back many years; the most famous being Nipper who featured on the HMV posters and apparently the name suited him as he was reputed to be a very bad tempered hound, One animal has covered two major products over the years. ‘Tony’ the Kellogg’s Frosties tiger has been on the cereal packet since I was a child; then of course Esso, in the mid 1960’s, urged us all to put a tiger in our tanks.
Food has always been a target for the advertiser, we were told that ‘kids would eat Dairylea until the cows come home’ and Tony Hancock (the lad himself) and Patricia Hayes spent a lot of time on our televisions urging us to ‘Go to work on an egg’. One of the advertising icons was the Cadbury’s Smash Martians who appeared on our screens for years; (are they related to the modern Brian of Confused.com I wonder?) After all this food we would welcome the ‘plink, plink, fizz’ as the Alka Seltzer drops into a glass of water.
Kitchen appliances and other mechanical items soon reached our screens. In 1961 a kitchen appliance which did ‘everything but cook, because that’s what wives are for’ (their words not mine!) was advertised. This was the Kenwood Chef food mixer that was made in Havant.
Also who can forget Victor Kiam trying to sell us the Remington shaver because he was so impressed with the product that he bought the company.
This was the era of the advertising slogan. How many of these below do you remember?
1960 Get away in a Triumph Herald.
1962 Go well, go Shell. The Milky Bars are on me.
1964 Heinz. 57 times better.
1965 Brylcreem makes the most of a man. Did you Maclean your teeth today? Easy peasy lemon Sqezy. Help him to get out and about again with Lucozade.
It's the sun that makes it Sunblest. The happiest people you meet in the morning get their sunshine out of a box. And the box is Kellogg's. The tea you can really taste. (PG Tips), The too good to hurry mint. (Murray Mints)
1966 Sleep sweeter, Bournvita.
1967 Now that hands that do dishes can feel as soft as your face with mild green Fairy Liquid. Schhh ... tonic water by you-know-who.
1968 In the Inch War, Ryvita helps you win.
And probably the most famous of all from 1960
You're never alone with a Strand.
Then there were the Jingles:-
Here are the first lines of a few, I am sure you can add the rest:-
All around the house Spring Clean with Flash
It beats as it sweeps as it cleans
Omo adds brightness even to perfect whiteness.
You’ll wonder where the yellow went, when you brush your teeth with Pepsodent
The Esso sign means happy motoring etc
A Double Diamond works wonders
Drinka pinta milka day
A finger of fudge is just enough to give the kids a treat
Unzip a banana
There are two men in my life, to one I am a mother to the other I am a wife
Ah well back to 2014
Stay in touch
I found your blog by chance whilst researching family history. I did not go to Manor Court School, but all my first husbands (Wilson from Farlington) family did and I was bought up in Portsmouth and Drayton, my father and mother ran a newspaper shop in Drayton E and I Bryant.
I attach a couple of photos taken at the Drayton Methodist Youth Club, (how on earth we got a man to do the washing up in those days I have no idea. )
I cannot remember many names, but I am the blonde with the ridiculous flick up hair do, the girl next to me I think was called Michele and the dark haired girl Jo who if memory serves me correctly was married to Rita Elsom's brother from Slapes the fish shop but I can remember his name either.
They was taken I would think in about 1963.
News and Views:
On this day 17th May 1960-1965
On 17/05/1960 the number one single was Cathys Clown by the Everly Brothers and the number one album was South Pacific Soundtrack. The top rated TV show was Wagon Train (ITV) and the box office smash was Psycho. A pound of today's money was worth 13.68 and Burnley were on the way to becoming the Season's Division 1 champions.
On 17/05/1961 the number one single was Blue Moon - The Marcels and the number one album was GI Blues - Elvis Presley. The top rated TV show was Bootsie & Snudge (Granada) and the box office smash was One Hundred and One Dalmations. A pound of today's money was worth 13.25 and Tottenham Hotspur were on the way to becoming the Season's Division 1 champions.
On 17/05/1962 the number one single was Wonderful Land - The Shadows and the number one album was Blue Hawaii - Elvis Presley. The top rated TV show was Coronation Street (Granada) and the box office smash was Lawrence of Arabia. A pound of today's money was worth 12.89 and Ipswich Town were on the way to becoming the Season's Division 1 champions.
On 17/05/1963 the number one single was From Me To You - The Beatles and the number one album was Please Please Me - The Beatles. The top rated TV show was Liberal Party Political Broadcast (all channels) and the box office smash was The Great Escape. A pound of today's money was worth 12.64 and Everton were on the way to becoming the Season's Division 1 champions.
On 17/05/1964 the number one single was Don't Throw Your Love Away - Searchers and the number one album was Rolling Stones - The Rolling Stones. The top rated TV show was Conservative Party Political Broadcast (all channels) and the box office smash was Dr Strangelove. A pound of today's money was worth 12.24 and Liverpool were on the way to becoming the Season's Division 1 champions.
On 17/05/1965 the number one single was King of the Road - Roger Miller and the number one album was Beatles For Sale - The Beatles. The top rated TV show was Coronation Street (Granada) and the box office smash was The Sound of Music. A pound of today's money was worth 11.69 and Manchester United were on the way to becoming the Season's Division 1 champions.